You know that feeling when you find a place so good you immediately tell your friends about it?
That’s Uncharted.
Uncharted is a place where any occasion can be celebrated. Birthdays, holidays, teacher gifts, wardrobe refreshes, that trend you saw on TikTok (hello, NeeDoh!) and even that last-minute hostess gift you forgot to buy. It’s the kind of store you don’t just run into — it’s one you actually want to hang out in.
If you’ve spent years shopping at The Paper Store, Uncharted will feel familiar. You’ll still find so much of what you’ve always loved about The Paper Store: the same familiar faces, the same neighborhood and all your favorite brands, plus some new ones. But now, we’ll have more space and even more ways to surprise you. Think tastings, seasonal pop-ups, local makers stopping by and little events worth planning your errands around.
Now open at 517 Maine Mall Road in South Portland, Uncharted offers brands you already know and love — Jellycat, NeeDoh, Free People, Birkenstock, Mackenzie-Childs, Bombas, Touchland, Tree Hut — plus hometown heroes like Marin and ChappyWrap, and brands you can’t get anywhere else, like Strawflower, a line of handcrafted bags from India.
You can find a mix of clothing, accessories, beauty, home decor, carefully curated collections and unexpected finds that are ever-changing, so one visit will never be the same as the next.
It’s the place where you pop in for one thing and leave with five. The place where you’re shopping for a birthday gift and end up finding your new favorite sweater and even get your ears pierced while you’re there. Whether you’re updating your wardrobe, decorating your home, getting ahead on holiday shopping, or just looking for something fun to do on a Saturday afternoon, Uncharted was built for wandering.
Plus, if getting something truly unique is your goal, they help you personalize with in-store engraving, so you can buy a new HydroJug and get your name on it in the same day, or engrave a loved one’s name on that piece of jewelry they’ve always wanted, all in the same visit.
South Portland shoppers can start exploring during the store’s Soft Opening on Saturday, Sept. 26, with even more excitement planned for the official Grand Opening Celebration on Saturday, Oct. 24. Be one of the first in line for free gifts and prizes, and enjoy a day full of giveaways, special surprises, local partners, seasonal treats and plenty of reasons to come see what all the buzz is about. Doors open at 9 a.m. We’ll see you there!
Visit UNCHARTED at 517 Maine Mall Road, South Portland starting on Saturday, Sept. 26, 2026 with a Grand Opening Celebration on Saturday, Oct. 24, 2026.
