Authors Tony Buttino Sr. (Bishop Timon Alumnus & Reading
Rainbow co-creator) and Pam Johnson, Ph.D. reveal some
of the fascinating behind-the-scenes stories about how
Reading Rainbow came to be. This groundbreaking reading
motivation series originated in Buffalo and was designed to
address the decline in reading skills seen over summer
breaks from school. Reading Rainbow premiered in 1983
and went on to become one of the longest running and most
impactful PBS children’s television series. It earned 26
Emmys and a Peabody award, but most importantly, it
sparked the passion for reading in generations of children.