Wawa has been knocked out of the top spot for customer satisfaction among convenience stores, according to a new national study.
Kwik Trip, a chain of more than 900 convenience stores primarily in Midwest states, had the highest overall score among customers in the American Customer Satisfaction Index Convenience Store Study for 2025
Overall customer satisfaction for the industry held steady at a score of 76 out of 100, according to the survey.
Kwik Trip’s rating jumped 8% from last year to an 84, placing it first.
The report credits the company’s food-focused model and a strong emphasis on a positive customer experience.
Wawa’s score remained unchanged at 82, but that left the popular East Coast convenience chain in a second-place tie with rival Sheetz.
Following them are QuikTrip, a Kwik Trip competitor, at 80. Buc-ee’s and newcomer Love’s tied at 79.
The study, based on 8,601 customer surveys, highlights a significant 11-point gap between the highest and lowest-rated brands.
At the lower end of the rankings, Casey’s General Stores experienced the largest drop in satisfaction, falling 5% to a score of 75. Ampm finished last with a score of 73.
“The brands rising to the top are doing more than just selling coffee and snacks,” Forrest Morgeson, an associate professor of marketing at Michigan State University and director of research emeritus at the ACSI said in a statement. “They’re building communities inside their stores.”
The report also found that mobile apps and rewards programs are increasingly important.
About a third of all customers surveyed have used a store’s mobile app, a figure that rises to 60% among loyalty program members.
Satisfaction with mobile app quality, reliability, and order pickup effectiveness all improved from the previous year.
Customers who are part of a rewards program report being significantly happier, with an average satisfaction score of 79 compared to 74 for nonmembers.
Rewards members also visit their stores more often, with 64% reporting at least one visit per week, compared to 45% of nonmembers.
The study was conducted through random email surveys sent to customers between October 2024 and September 2025.
If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.