President Donald Trump on Tuesday weighed in on the topic of national importance: the Cracker Barrel logo controversy.
The company’s change, which removes Uncle Herschel and the brown and yellow barrel from its logo in favor of a simpler design, drew the ire of MAGA and conservatives who claimed Cracker Barrel has gone woke.
On his Truth Social account, Trump gave Cracker Barrel marketing advice and told the company to revert the change.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” the president posted.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
Days after the backlash, Cracker Barrel issued a statement Monday acknowledging the loud opposition to its new logo and maintained that Uncle Herschel is “not going anywhere” despite being removed from its updated design.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the Tennessee-based company said in the statement on its Facebook page titled “A promise to Our Guests.”
“We love seeing how much you care about our ‘old timer.’ We love him too,” the company’s statement read.
“Uncle Herschel will still be on our menu (welcome back Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store.
“He’s not going anywhere – he’s family,” the statement continued.
Cracker Barrel’s new look doesn’t change what’s under the hood, according to the company.
“While our logo and remodels may be making headlines, our bigger focus is still right where it belongs… in the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories,” the statement read.
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